Probably the greatest question of our time is what the heck do you use the Amy's Proof of Purchase for? I wake up in the middle of the night and think about it, then I go back to sleep. Do Amy's parents know what anguish they cause me? Probably not. Anyways, if you are calling into Amy's customer service about a product wouldn't you use the product codes, expiration date and UPC to identify your product? Why the need for a Proof of Purchase?
Are you going to save 10 Proofs of Purchase and send them in to Youngstown, Ohio with $1.50 to get an Amy action figure? Can you save a hundred of them to get a ten dollar gift card? Just think how many Amy's Points I could have by now...a thousand? I think so. Would that put me into the Amy's Hall of Fame? Hopefully. Perhaps we will never know what the the Proof of Purchase is for, but I will always love Amy's.
*UPDATE (11/11/10) Amy's answers back!*