Out of the four kinds of gum, I enjoyed the Pomegranate gum the most. It started off with an amazing burst of pomegranate flavor but sadly it dies off after 3 minutes or so. The Spearmint and Peppermint both had great natural flavor and freshened up my mouth. They seemed to last a little longer than the Pomegranate. And last but not least was the Excitement gum. It wasn't really my cup of tea. It tasted anise-like but not quite. I was waiting for the flavor to go away on this one.
It's really hard for me not to like gum that advertises itself as Vegan but I really wanted the flavor to last longer. How they might be able to do that I don't know, but if they can do it I would be more than happy to buy Pur on a regular basis.