The appeal is that for $19, you can get a bunch of Vegan products you've never tried before delivered right to your door. Now is it $19 worth of products? It's debatable, but you have to remember the cost of shipping, too. In my eyes you are paying for the convenience of having new products sent to you every month like clockwork. I think folks who don't live near a Whole Foods or people in the middle of nowhere will get the most out of this program.
So, overall I'm pretty pleased with the Vegan Cuts Snack Box. As long as they introduce new products every month, I think the premium price is more than worth it.