Sunday, May 19, 2013

Beyond Meat Chicken-Free Strips

Beyond Meat is a new company that recently released a chicken-less protein strip that has been eagerly anticipated for a while. Biz Stone (the Co-founder of Twitter) is an investor, so there has been a lot of hype (even outside of the Vegan community) that Beyond Meat is the next meat alternative game-changer. The first time I tried Beyond Meat was at the Whole Foods salad bar. I really wasn't blown away by it, but I chalked that up to the fact it hadn't been cooked or seasoned. But now that Beyond Meat has graciously sent me all three flavors of their strips, I'm going to cook some up and see if the hype is real.

First off, after eating cooked the cooked Chicken-Free Strips for the first time, I NEVER want to eat them raw again. The cooked version with a little bit of oil is so much better, it's like night and day. I haven't had chicken in over ten years, but as far as I can remember, Beyond Meat tastes eerily similar. Not to the point where I'm weirded out because I think I thought I just ate chicken, but it definitely has those flavors you're going to remember. As for the texture, I thought it was spot on. Now if that's your cup of tea, well, that's up to you.  I love that you can throw them into a salad, pasta, taco or virtually anything.

On the plus side, I think meat eaters will dig this. In fact, I bet a lot of meat eaters would prefer Beyond Meat when cost, social responsibility and health are taken into account. Maybe that's just me being a optimistic Vegan, but I believe people in the end would like to do the right thing. When it comes to the three different flavors, there are subtle differences. I think the Grilled was my favorite -- of course it has grill marks and a smokey flavor. The Southwest Style had some spice to it and the Lightly Seasoned had a bit of a salty flavor. Overall, I think the flavors are subtle enough to put them in any dish you want.  

So, the good news is I think think the hype on Beyond Meat Chicken-Free Strips is warranted. My only suggestion is to cook it up in a skillet. Will all Vegans like it? No. Will some meat eaters like it? Yes. And to me, that's the most important aspect. If we can get meat eaters to eat less animals, it will make a difference. Give it a try and tell me what you think!

12 comments:

  1. I'm glad im not the only person that doesn't like their veggie meat to taste too meaty haha. I am sometimes weary if these kinds of fake meats because they look like a nasty texture (like tofurky) but i just might have to try these!

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  2. I think it will also be good for those that are transitioning to a plant-based diet or if your partner is still omnivore.

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  3. I get tired of people assuming long term vegans don't (or won't?)eat faux meat products.
    I'm vegan, I am not "transitioning", I don't have a omnivore partner and I unapologetically LOVE LOVE THESE!! (And Tofurky and many other faux meats.)You're right! They taste good! (I didn't give up meat because I hated the taste, after all...)

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  4. Gah! I only make it to Whole Foods once every few months, but when I worked for Fry's Food (a Kroger company), I got to try a new line of "healthy" and "natural" products, their Simple Truth line. It includes a slew of meat alternatives, which were pretty tasty. Maybe once once I get my car running I can visit Whole Foods more often and check these out!

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  5. I wish I lived closer to a Whole Foods. The nearest one to me is about 40 miles away. Trying to not use so much fossil fuel! Hopefully, Wegmans will begin carrying this brand. They have their own store brand, Don't Be Chicken, but the more options people have, the better.

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  6. i just bought the lightly seasoned ones, but i haven't made them yet. i'm glad i read your suggestion to make them in the skillet, i was thinking about trying to make a pot pie type dish with them.

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  7. Just found your blog! I love it!

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  8. Just found your blog and love it. I love meat and its texture and taste even though im vegan and no longer eat it. It wasnt the taste or texture I had issue with. I tasted these and didnt like them. The pea protein and sweet smell are so off putting. I didnt even try cooking them because I was so turned off by taste and smell initially. I guess ill suck it up and try it. Lol. I love the gardein turk'y and chik'n that's breaded. I can do that. Everything is better fried....but im a texan. :)

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  9. I love this stuff. I'll admit though, the first time I tried it, I actually DID think I was eating real chicken. My meat eating husband likes it as well, although I tested it on a carnivorous friend, and he didn't buy it. Either way, I'm a fan.

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  10. I ordered May Wei's "frozen" Ginger Chicken online, as none of the local stores carry it. It arrived in a plain cardboard box, lined with pink pieces of insulation. no ice was in evidence. A meat thermometer slid between the plastic bags of food read 90.1` F!!! A phone call to the company got me a dude named Benny who told me the food was perfectly safe to eat! Fortunately, I know better, or I might have been dead by now, or at least in the hospital. I want to warn people, if you order frozen food, make sure it arrives frozen! And if not, please don't eat it.

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