At first sip, you definitely taste the spices. I want to say it's almost chai like. The consistency is very thin, similar to soy or rice milk. I thought it was good but I'm not sure if I would buy it again. I personally like thicker nogs and I'm not a fan of rice milk in general.
The positive thing in my eyes it that the Rice Nog adds more choices for those with those with allergies. So if you enjoy rice milk and or have a soy/coconut allergy, this is the nog for you. Thank goodness for variety!